Current location:Cultural Carousel news portal > travel
Industry sees OpenAI's Sora as a game changer
Cultural Carousel news portal2024-05-20 04:59:44【travel】8People have gathered around
IntroductionThe text-to-video Sora model is on display on a smartphone with the OpenAI logo visible in the backg
The text-to-video Sora model is on display on a smartphone with the OpenAI logo visible in the background in this photo illustration in Brussels, Belgium. NURPHOTO/GETTY IMAGES
The emergence of text-to-video artificial intelligence technology has the potential to revolutionize advertising, movie trailers and short video industries, as Sora, a new AI model developed by US-based AI research company OpenAI — creator of chatbot ChatGPT — has recently become a global sensation, experts said.
They added the multimodal large language model, which possesses the ability to generate high-resolution video clips based on given text prompts, is an undeniable future development direction for generative AI, and will inject strong impetus into a new round of industrial development.
Chinese tech firms should pool more resources into accumulating more training data, improving computing capacities and cultivating talent in the field of AI-powered video generation models, said industry observers.
AI-related stocks continued to rally in the A-share market, with Chinese cloud video solution providers Hangzhou Arcvideo Technology Co Ltd and BizConf Telecom Co Ltd seeing their shares surge by the daily limit of 20 percent on the Shanghai bourse's STAR Market on Tuesday.
Sora can generate videos up to a minute long while maintaining visual quality and adherence to user prompts, OpenAI said. It is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world.
Liu Xingliang, director of the Beijing-based Data Center of China Internet, a research institute specializing in the internet industry, said Sora is undoubtedly a major breakthrough for AI.
"It not only demonstrates AI's advanced ability to understand and create complex visual content, but also brings about unprecedented opportunities and challenges for content creation, entertainment and film and television production industries. The video-generation model will help video content creators to turn their ideas into reality at a faster speed and at a lower cost, and offer audiences richer and more diverse visual experiences," Liu said, adding that AI is expected to play a more important role in all aspects of human lives in the future.
He said with advancements in AI technology, traditional film and TV production processes along with related business models will likely be reshaped, but it does not necessarily mean the demise of legacy industries, and more efforts are needed to explore new artistic forms and expression methods by integrating AI technology.
Chinese AI firms have stepped up the push to expand their presence in the AI video generation sector. Cloudwalk Technology said it has a layout in text-to-image and text-to-video multimodal LLMs and launched a digital human generation platform, while Sumavision said it has invested heavily in video content production, and will continue to explore AI-generated content technology.
Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School, said as a disruptive technology and milestone in AI progress, Sora will improve the efficiency of video creation, and have an impact on short-video editing and advertising industries.
"Talent, data and computing power are key to video generation models," Pan said, adding the process of developing such models necessitates higher requirements for computing capacity, algorithms and high-quality data, and more efforts are required to bolster the circulation of data elements.
Meanwhile, the use of text-to-video AI models raises concerns about ethics, copyright protection, personal privacy leakage and data security, experts said. How to ensure the authenticity and transparency of the content has become an important issue, and more efforts are needed to formulate rules and regulations to ensure the healthy development of such technology.
Zhou Hongyi, founder of Chinese cybersecurity company 360 Security Group, said: "Sora might bring a huge disruption to the advertising industry, movie trailers and short video industry, but it may not necessarily beat TikTok quickly. It is more likely to become a creative tool for TikTok."
Address of this article:http://finland.gigirondeau.com/content-57a099886.html
Very good!(2)
Related articles
- AU officials laud China's support to promote health in Africa
- Suki Waterhouse reveals the gender of her new baby while performing on
- How Queen Mary of Denmark has filled the last 10 days with four solo outings
- Emma Bates, a top US contender in the Boston Marathon, will try to beat Kenyans and dodge potholes
- Chinese premier delivers keynote speech at China Development Forum 2024
- Night school classes win youngsters' hearts in Wuhan, C. China's Hubei
- LeBron James' triple
- Mets get 2 in 8th to snap scoreless tie and beat Royals 2
- Kate Martin attends WNBA draft to support Caitlin Clark, gets drafted by Las Vegas in second round
- Canha's 2
Popular articles
Recommended
China's Q1 foreign trade surge signals economic upturn
Russian businessman's tea journey to China
Klauss, Bürki propel St. Louis City to 1
6 Jordanian students win Chinese ambassador's scholarship
Former Beijing gas factory transformed into leisure space
Payton Pritchard scores career
Russian businessman's tea journey to China
Payton Pritchard scores career
Links
- New Penn State coordinators Kotelnicki and Allen encouraged as spirited spring drills wrap up
- Commentary: Honduras made the right decision on ties with Beijing
- Morale plunges amid setbacks as Myanmar’s junta looks for scapegoats — Radio Free Asia
- Poverty eradication with Chinese characteristics
- China achieves high
- Xiplomacy: Xi's vision on military cooperation for world peace, common development
- Commentary: Why will Chinese economy "genetically" rebound?
- Game of lies
- Xi'an summit to open new chapter of China
- Griezmann scores 2 as Atletico Madrid beats Girona 3